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Screenshots: 2018 top performer

Below you’ll see several variations of screenshots and feature banners I designed. Since its launch in 2015, the game and style-guide evolved with its characters and story. We did a ton of testing and, in the end, found that the original concept did best. I used a white background and contained that gameplay to a frame. This way I can break the frame without bleeding into the edge of the placement. I’ve included some of the feature banners I made for the game over the years and a few looping videos for the Apple App Store.

Screenshots: 2018 runner-up

Screenshots: 2018 top performer in china


feature banners

Version A

Hard launch concept based on the performance of a UA video

Version B

Soft launch creative

Version C

“Booster” creative, testing without logo


Looping videos for Apple App Store