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Screenshots: Version D, Top-performer

I had created 3 different sets of 9 screenshots to test against a ‘control’ version, which was provided by the TinyCo game team. My wild card version won, with 15-20% higher install-rate than the 3 other sets. From there, my team and I iterated and continued testing to get higher conversions. My original “version D” continues to outperform any new concepts. From there, we iterate slowly and carefully, showing new features, updated events, and better story/flow without drastically changing the consistent art style of the set.

Screenshots: Version C

Screenshots: Version B

Feature banner concepts